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Kefir Market Analysis, Segmentation, Growth, Trends, Demand and Regional Forecast by 2027 The global kefir market size is projected to reach USD 1.84 billion by 2027, exhibiting a CAGR of 5.4% during the forecast period. Excellent benefits of fermented dairy products on heart health will prove to be a major game-changer for this market in the coming years, observes Fortune Business Insights™ in its report, titled “Kefir Market Size, Share & Industry Analysis, By Product Type (Dairy-based & Non-dairy), By Nature (Organic & Conventional), Category (Flavored & Non-flavored), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, & Online Retail), and Regional Forecast, 2020-2027”. Findings from a 2018 study conducted by researchers from the University of Eastern Finland revealed that men who consume large amount of fermented dairy items such as kefir and yoghurt have a significantly lower risk of developing coronary heart disease. Another study, conducted in Brazil and published in the Journal of Nutritional Biochemistry in 2019, showed that kefir-infused fermented milk improved blood pressure and prevented cardiac hypertrophy. With increasing prevalence of cardiovascular disorders, which are the number one cause of death worldwide according to the WHO, the demand for probiotics-laden ingredients such as kefir is likely to spike, as people become more aware of their potential health benefits. List of Key Companies Profiled in the Kefir Market Report: The Icelandic Milk and Skyr Corp (New York, U.S.) Maple Hill Creamery, LLC (New York, U.S.) Green Valley Creamery (California, U.S.) The Hain Celestial Group, Inc. (New York, U.S.) Nestle S.A. (Vevey, Switzerland) Emmi AG (Lucerne, Switzerland) Fresh Made Dairy (Pennsylvania, U.S.) Biotiful Dairy Limited (London, England) Danone S.A. (Paris, France) Lifeway Foods, Inc. (Illinois, U.S.) Market Opportunity Increasing Focus on Gut Health to Fight the Coronavirus to Create Opportunities The COVID-19 pandemic has renewed the debate on maintaining gut health, with several health experts emphasizing and highlighting the critical link between the immune system and the gut. For example, epidemiologists at the King’s College London established through research that gut bacteria release many important chemicals, including Vitamin A, which help regulate and strengthen the immune system. With a vaccine for the coronavirus seeming unlikely in the immediate future, bolstering the gut micro-biome, and the immune system by extension, has become crucial. This is possible, according to the researchers, by consuming healthy amounts of natural probiotics found in drinks such as kefir and fermented foods such as Korean kimchi. The current health crisis, therefore, may generate conditions favorable to the kefir market growth. However, disruptions in supply chains and downturn in economic activities will dampen the growth prospects of the market in 2020. Regional Insights High Nutritional Awareness to Power Market Growth in Europe Europe, where the market size stood at USD 654.78 million in 2019, is expected to dominate the kefir market share during the forecast period. The central growth driver for this region is the widespread awareness about the nutritional requirements to maintain gut health. Emerging trend of healthy snacking is also expected to boost the demand for fermented milk in the region. Increasing investment in research to investigate the benefits of probiotic food & drinks by companies in North America will fuel the regional market growth. In Asia Pacific, the market will be mainly driven by the growing interest of consumers in novel, flavored probiotic products, especially dairy-based kefir, which held a share of 71.91% in 2019 in the region. Competitive Landscape Companies to Align Strategies to Serve Evolving Consumer Tastes With consumer preferences and tastes undergoing continuous change, key players in this market are constantly evolving their strategies to meet the consumer demand. As a result, companies are developing and introducing novel offerings to broaden their sales horizons and build a strong brand value for their products. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/kefir-market-102463

Dietary Supplements Market Demand, Key Regions and Forecast by 2023-2028 The global dietary supplements market size is anticipated to hit USD 128.64 billion by 2028 and exhibit a CAGR of 8.68% during the forecast period. The escalating demand for personalized supplements and the rising emphasis on quality supplements are predicted to foster market growth. Fortune Business InsightsTMhas presented this information in its report titled “Dietary Supplements Market, 2021-2028”. The market size stood at USD 61.20 billion in 2020 and is anticipated to reach USD 71.81 billion in 2021. Additionally, the growing emphasis on preventive healthcare measures due to the rising prevalence of lifestyle and age-related diseases is projected to favor market growth. The growing consumer consciousness towards preventive healthcare measures is likely to boost the demand for health-boosting dietary supplements. COVID-19 Impact- The market has been positively impacted by the sudden emergence of the coronavirus pandemic. The rising emphasis on maintaining health and immunity amongst consumers has grown during the pandemic, which has augmented the demand for dietary supplements. Moreover, the wide availability of health benefitting supplements on e-commerce platforms has bolstered the market growth. Consumers have been incorporating these supplements in their daily since the onset of the pandemic, contributing to the market growth. List of Key Players in the Global Market: Amway Corp (Michigan, U.S.) Abbott (Illinois, U.S.) Nestle S.A. (Vevey, Switzerland) Herbalife Nutrition Ltd. (California, U.S.) Archer Daniels Midland Company (Illinois, U.S.) Glanbia Nutritionals (Illinois, U.S.) Otsuka Holdings Co. Ltd. (Tokyo, Japan) Arkopharma (Carros, France) Pfizer Inc. (New York, U.S.) GlaxoSmithKline plc (Brentford, U.K.) Drivers & Restraints- Rising Emphasis on Quality Supplement Production to Fuel Market Growth The rising use of organic, clean-labeled, and safe ingredients in food supplement production is likely to favor the market growth. The rising emphasis on the production of quality supplements is likely to amplify the global dietary supplements market growth. Additionally, the rising preference of sportspersons for food supplements to enhance endurance and performance is projected to complement the global market growth. The growing emphasis on preventive healthcare measures shall aid market growth. The rising consumer consciousness towards preventive healthcare measures due to the escalating prevalence of lifestyle and age-related diseases is likely to boost the global market growth. Lastly, market players' increasing developments and innovations and the expanding demand for personalized supplements are anticipated to further amplify the market growth. However, the high prices of these supplements may hinder market growth. Regional Insights- Rising Health Consciousness to Accelerate Growth in Asia Pacific Asia Pacific is projected to register the fastest growth in the global dietary supplements market share. The rising health consciousness amongst consumers is estimated to be the key factor driving the market growth in the region. The increasing awareness for personalized nutrition concepts is likely to fuel the regional market growth. Additionally, expansion of product portfolios and production bases of international market players across China, India, Malaysia, South Korea, and other Asian countries is projected to favor market growth. North America is anticipated to exhibit remarkable growth during the forecast period. The increasingly hectic lifestyles, aging population, obesity, and other diseases are expected to stimulate growth in the region. Additionally, the strict regulatory guidelines to supply safe and high-quality supplements in the U.S. are predicted to aid market growth. Europe is expected to witness substantial growth in the global market. The rising consumer awareness and consciousness for preventive healthcare solutions are predicted to favor the region’s market growth. Additionally, the expanding geriatric population is anticipated to complement the market growth. South America is predicted to attain significant growth due to the growing adoption of healthy lifestyles, increasing middle-class population, and growing new product launches. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/dietary-supplements-market-102082

Pasta Market Trends, Size, Share and Global Forecast by 2030 The global pasta market size was USD 66.36 billion in 2022. The market is projected to grow from USD 68.35 billion in 2023 to USD 99.24 billion by 2030, exhibiting a CAGR of 5.47% during the forecast period 2023-2030. Pasta is a largely consumed, easy-to-make, and an affordable food product. The increasing and regular evolution of pasta propels the pasta market growth during the forecast period. The rising demand for instant food products, such as pasta and Western food culture adoption, is driving the market growth during the forecast period. Fortune Business Insights™ mentioned this in a report titled “Pasta Market, 2023-2030.” Segments- Rising Dried Products Consumption to Propel Segment Growth By product type, the market is segmented into dried, chilled, and canned. The dried segment is expected to dominate the market during the forecast period. The segment's growth is attributed to increasing consumption of dried products globally. The shelf life of dried products is also more than chilled and canned products. Rising Need for Wheat Products to Boost Segment Growth Based on raw material, the market is classified into wheat and gluten-free. The wheat segment is estimated to dominate the market during the forecast period due to the increasing need for wheat products globally. The availability of products in different shapes and sizes also drives segment growth during the forecast period. Growing Accessibility of Products to Drive Segment Growth for Supermarkets/Hypermarkets By distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, online stores, and others. The supermarkets/hypermarkets will dominate the market during the forecast period owing to increasing availability and convenience of choosing the products from various options. Geographically, the market is studied across North America, Europe, Asia Pacific, South America, the Middle East & Africa. Drivers & Restraints- Rising Consumer Interest toward Western Cuisine to Propel Market Growth The pasta market is estimated to grow during the forecast period due to consumers' rising interest in Western cuisine in Asian countries. The rapid increase in cooking various and artistic recipes will boost significant growth post-pandemic. During the pandemic, the rising consumption in countries, including France, Germany, the U.S., and Italy, propelled the market growth. Regional Insights- Growing Demand for Product to Boost Market Growth in Europe Europe is estimated to hold the largest pasta market share during the forecast period. The growth is attributed to the increasing product demand in the region. Europe will also be the dominating region due to the launch of new varieties of gluten-free products in various shapes and forms. Asia Pacific is expected to have the fastest growth rate during the forecast period due to the rising adoption of Western diets in the region. Competitive Landscape- Rising New Product Launches to Aid Market Growth The market has several players, including Ebro Foods, S.A., Barilla G.e.R.F.lli S.p.A., and Campbell Soup Company. These major market players are adopting strategies to launch new products to maintain their market position. The companies are manufacturing products that are gluten-free to attract health-conscious consumers. Notable Industry Development September 2021 – Barilla, an Italy-based pasta producer, expands its gluten-free product line made from chickpea flour. List of Key Players Present in the Report: Barilla G. e R. F.lli S.p.A. (Italy) Ebro Foods, S.A. (Spain) CAMPBELL SOUP COMPANY (U.S.) TreeHouse Foods, Inc. (U.S.) Unilever (U.K.) The Kraft Heinz Company (U.S.) BORGES INTERNATIONAL GROUP (Spain) Nestlé (Switzerland) F.lli De Cecco di Filippo S.p.A (Italy) Armanino Foods of Distinction (U.S.) Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/pasta-market-102284

Probiotics Market Latest Trends, Key Drivers, Future Demand, Size and Forecast by 2027 The global probiotics market size is expected to reach USD 94.48 billion by 2027 while exhibiting a CAGR of 7.9% between 2020 and 2027. This information is published by Fortune Business Insights in its report, titled "Probiotics Market, 2020-2027". The report further mentions that the market stood at USD 48.88 billion in 2019. The growing consumption of nutritional food among the health conscious section of the market is gaining popularity in recent years. For instance, the Nutrition Society of Malaysia has also introduced the Probiotics Education Program to educate consumers on the health benefits of these products. List of Top 10 Key Players Profiled in the Probiotics Market: Danone S.A. (Paris, France) Lallemand Inc. (Canada) Yakult Honsha (Japan) Nestle S.A. (Vevey, Switzerland) DuPont (Danisco A'S) (Delaware, United States) Chr. Hansen (Horsholm, Denmark) Kerry Inc. (Tralee, Ireland) Post Holdings, Inc. (Missouri) Pepsico, Inc. (New York, United States) Evolve Biosystems, Inc. (Davis, California) What Does the Report Contain? The report offers an insight into the profitability, entire structure, and scale. It also studies the drivers and restraints and considers all the potential threats to the market. The critical analysis of marketplace sections, prediction analysis, and expert insights are strategically included in the report. A wide spectrum of data, including regional analysis, market segmentation, industry developments, and key players, are included in the research conducted by market experts. Driving Factor Rising Awareness of Product through Social Mediums to Surge Demand The numerous health benefits of the product are augmenting the probiotics market growth. The increasing awareness and advertisement by prominent personalities are creating a demand in the market. Various athletes and yoga instructors are emphasizing the health benefits of nutraceuticals through social media as paid partnerships. Also, a considerable chunk of health-conscious vegan consumers prefers to get their nutrients from nutraceutical sources. The industry is also experiencing heavy investment in research and development for innovation. For example, in February 2020, Amorepacific Group inaugurated its novel green tea probiotics Research Centre for studying lactobacillus found in Jeju organic green tea. Regional Insights Rising Awareness of Health Benefits to Aid Growth in Asia Pacific Asia-pacific is expected to hold the largest probiotics market share due to high consumption in China and Japan. The rising awareness of the health benefits of the product is garnering significant demand from the region. For instance, Yakult Honsha declared the company sales of 9,540 bottles of Yakult every day in Japan. North America is anticipated to showcase considerable growth in the forthcoming years. This is due to the well-established food industry in the region. Moreover, a rising preference for a healthy diet owing to the prevalence of lifestyle diseases in the region is anticipated to incur product demand. Competitive Landscape Collaboration by Prominent Companies to Brighten Their Market Prospects The competitive landscape of the market for probiotics enlightens us with details on prominent players of this industry. Technological advancement by key players is being researched to gain traction in the market. Several market giants are also collaborating on production facilities to expand their business horizons. Some companies are also using awareness campaigns to strategically introduce their products in regions with minimal awareness to expand their horizons. Several more strategic collaborations, acquisitions, partnerships, product launches, technological advancement, and others are spread across the market horizon of this product. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/industry-reports/probiotics-market-100083

Chocolate Confectionery Market New Developments, Demand and Forecast by 2023-2027 The global chocolate confectionery market size is projected to reach USD 136.42 billion by 2027, exhibiting a CAGR of 2.3% during the forecast period. Widespread awareness regarding the potential health benefits of chocolate is expected to play a central role in driving the growth of this market, states Fortune Business Insights™ in its report, titled “Chocolate Confectionery Market Size, Share & COVID-19 Impact Analysis, By Type (Dark, Milk, and White), Category (Premium, Seasonal, and Everyday), and Regional Forecast, 2020-2027”. Chocolate products, especially dark chocolate, offer a plethora of health benefits. Dark chocolate and cocoa are known to have more flavanols, polyphenols, and antioxidants compared to acai berries, blueberries, and many other naturally occurring consumable foods. Further, a dark chocolate bar holds considerable amounts of iron, copper, and fiber, bolstered with an additional variety of other nutrients. A research study in the National Institutes of Health found that consuming dark chocolate helps regulate blood pressure more efficiently as the presence of flavanols can activate the lining within the arteries, reducing the impediments to blood flow and lowering the risk of heart disorders. These benefits of dark chocolate are surging their consumption, which is propelling the global market growth. List of Key Players Covered in the Chocolate Confectionery Market Report are: Mars Inc. (Virginia, U.S.) The Hershey Company (Pennsylvania, U.S.) Mondelez International (Illinois, U.S.) Ferrero SpA (Alba, Italy) Nestle S.A. (Vevey, Switzerland) Ezaki Glico Co., Ltd. (Osaka, Japan) Meiji Holdings Co., Ltd. (Tokyo, Japan) HARIBO GmbH & Co. KG (Bonn, Germany) Chocoladefabriken Lindt & Sprungli AG (Zürich, Switzerland) Barry Callebaut (Zürich, Switzerland) Market Restraints Shrinking Sales amid COVID-19 Pandemic to Stall Market Growth The chocolate confectionery market growth is expected to be hit by the coronavirus pandemic as lockdown and social distancing measures have forced consumers to stay at home and retail shops to close down, albeit temporarily. Moreover, severe global economic downturn has led to job losses and plummeting revenues for businesses, which has arrested spending on non-essential foods such as chocolate products. This, in turn, has contracted sales of some of the major players in the chocolate confectionery industry. The Hershey Company, for instance, reported in April that its international net sales dipped by 8.1% to USD 192.5 million. Similarly, in July 2020, Lindt & Spruengli, the Swiss chocolate maker, announced a fall in organic sales by 5-7% in the current year owing to store closures forced by COVID-19. Regional Insights North America to Have Dominating Lead in the Market Backed by High Demand for Premium Chocolates With a market size of USD 19.50 billion in 2019, North America is anticipated to lead the chocolate confectionery market share during the forecast, mainly owing to the high demand for premium chocolate snacks and products among the consumers in the region. However, in the US, whose market volume stood at 1,410.20 thousand tons in 2019, the market is expected to experience limited growth owing to increasing resistance to high-sugar chocolate confectioneries and rising preference for low-sugar confectionery items. In Europe, chocolate items are a central component in festivals in the region, which is the major factor augmenting the market growth. In Asia-Pacific, per capita consumption of chocolate products is increasing as a result of growing disposable income in the region. Large proportion of young population and evolving taste preferences are having a considerable influence on the growth trajectory of the market in the region. Competitive Landscape Heavy Investments in R&D by Key Players to Create Healthy Competitive Atmosphere The market for chocolate confectioneries is characterized by a healthy competitive climate as top companies are directing their energies towards elevating their R&D capabilities. Moreover, some players in this market are also engaging in efforts towards establishing sustainable agriculture practices in key cocoa producing regions. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/industry-reports/chocolate-confectionery-market-100539

Vegan Chocolate Market Latest Trends, Segmentation, Revenue and Forecast by 2030 The global vegan chocolate market size was valued at USD 1,145.61 million in 2022. The market is projected to grow from USD 1,252.80 million in 2023 to USD 2,831.93 million by 2030, exhibiting a CAGR of 12.36% during the forecast period. Increased attentiveness toward environmental impact of the rising influence of consumers and animal agriculture has gained immense demand and popularity in recent years. The increase in the number of people with dietary restrictions such as dairy allergies or lactose intolerance has resulted in the vegan chocolate market growth globally. Fortune Business Insights™ mentioned this in a report titled “Vegan Chocolate Market, 2023-2030.” List of Key Market Players Profiled in the Report: Plamil Foods Ltd (U.K.) Schmilk Chocolate (U.S.) Chocoladefabriken Lindt & Sprüngli AG (Switzerland) Mondelēz International, Inc. (U.S.) Ludwig Weinrich GmbH & Co. KG (Germany) The Hershey Company (U.S.) Nestle S.A. (Switzerland) Mars, Incorporated (U.S.) Barry Callebaut (Switzerland) Purdys Chocolatier (Canada) Segments: Dark Segment Dominated the Market Due to Higher Cocoa Content and Health Benefits On the basis of type, the market is segmented into dark, milk, and others. The dark segment is estimated to hold a considerable share of the global market due to presence of rich antioxidants and various other health benefits. Supermarkets/Hypermarkets Segment to Propel Market Owing to Convenience and Huge Amount of Availability of Product Based on distribution channel, the market is segmented into convenience stores, supermarkets/hypermarkets, online stores, specialty stores, and others. The supermarkets/hypermarkets segment is anticipated to hold the largest market share. The segment's dominance is due to the consumers’ strong preference to buy products from such supermarkets due to a wide variety of brands and pricing options. Geographically, the market is divided across regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa. Report Coverage: The report offers a detailed study of the market and a keen examination of the significant segments of the market. It provides an in-depth analysis of key players and their insightful strategies to spur market growth for monetary gains. It also shares tangible insights which guide business owners with their investment perspective. Drivers & Restraints: Increased Popularity of Vegan Chocolates at Various Stores to Boost Market Growth In recent years, the demand and availability of vegan chocolates have increased significantly. The growing accessibility of vegan chocolates has made it their way to specialty shops, online stores, and grocery stores, attracting a larger population. The new vegan dark chocolate contains nutrients such as amino acids, vitamins, minerals, and botanicals that help reduce stress, insomnia, and other activities. Vegan chocolates have superior quality ingredients such as coconut milk, or so milk, and plant-based almond milk. The ingredients used are more expensive, contributing to a higher cost of production. This leads to the hindrance of the market growth. Regional Insights: Europe Led the Market Growth Owing to the Growing Demand for Dairy-Free Products Europe dominated the global vegan chocolate market share in 2022. As consumers nowadays are more inclined toward traditional dairy-based chocolate, the increase in demand has been witnessed owing to the growing demand for dairy-free products. North America is anticipated to record significant growth during the forecast period. Increasing health awareness among consumers has increased the demand for plant-based chocolate. Competitive Landscape: Growth Strategies by Prominent Companies to Gain Market Position Vegan chocolate manufacturers are adopting strategies such as partnerships, investment, joint ventures, base expansion, collaborations, and acquisitions to strengthen their market growth. The plant-based confectionery market comprises various small & medium-scale and well-established players. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/vegan-chocolate-market-106130

Pasta Market Size, Share, Demand, Revenue, Key Players and Forecast by 2023-2030 The global pasta market size was USD 66.36 billion in 2022. The market is projected to grow from USD 68.35 billion in 2023 to USD 99.24 billion by 2030, exhibiting a CAGR of 5.47% during the forecast period 2023-2030. Pasta is a largely consumed, easy-to-make, and an affordable food product. The increasing and regular evolution of pasta propels the pasta market growth during the forecast period. The rising demand for instant food products, such as pasta and Western food culture adoption, is driving the market growth during the forecast period. Segments- Rising Dried Products Consumption to Propel Segment Growth By product type, the market is segmented into dried, chilled, and canned. The dried segment is expected to dominate the market during the forecast period. The segment's growth is attributed to increasing consumption of dried products globally. The shelf life of dried products is also more than chilled and canned products. Rising Need for Wheat Products to Boost Segment Growth Based on raw material, the market is classified into wheat and gluten-free. The wheat segment is estimated to dominate the market during the forecast period due to the increasing need for wheat products globally. The availability of products in different shapes and sizes also drives segment growth during the forecast period. Growing Accessibility of Products to Drive Segment Growth for Supermarkets/Hypermarkets By distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, online stores, and others. The supermarkets/hypermarkets will dominate the market during the forecast period owing to increasing availability and convenience of choosing the products from various options. Geographically, the market is studied across North America, Europe, Asia Pacific, South America, the Middle East & Africa. Drivers & Restraints- Rising Consumer Interest toward Western Cuisine to Propel Market Growth The pasta market is estimated to grow during the forecast period due to consumers' rising interest in Western cuisine in Asian countries. The rapid increase in cooking various and artistic recipes will boost significant growth post-pandemic. During the pandemic, the rising consumption in countries, including France, Germany, the U.S., and Italy, propelled the market growth. Regional Insights- Growing Demand for Product to Boost Market Growth in Europe Europe is estimated to hold the largest pasta market share during the forecast period. The growth is attributed to the increasing product demand in the region. Europe will also be the dominating region due to the launch of new varieties of gluten-free products in various shapes and forms. Asia Pacific is expected to have the fastest growth rate during the forecast period due to the rising adoption of Western diets in the region. Competitive Landscape- Rising New Product Launches to Aid Market Growth The market has several players, including Ebro Foods, S.A., Barilla G.e.R.F.lli S.p.A., and Campbell Soup Company. These major market players are adopting strategies to launch new products to maintain their market position. The companies are manufacturing products that are gluten-free to attract health-conscious consumers. Notable Industry Development September 2021 – Barilla, an Italy-based pasta producer, expands its gluten-free product line made from chickpea flour. List of Key Players Present in the Report: Barilla G. e R. F.lli S.p.A. (Italy) Ebro Foods, S.A. (Spain) CAMPBELL SOUP COMPANY (U.S.) TreeHouse Foods, Inc. (U.S.) Unilever (U.K.) The Kraft Heinz Company (U.S.) BORGES INTERNATIONAL GROUP (Spain) Nestlé (Switzerland) F.lli De Cecco di Filippo S.p.A (Italy) Armanino Foods of Distinction (U.S.) Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/pasta-market-102284

Kefir Market Growth, Industry Demand, Revenue, Dynamics and Forecast by 2027 The global kefir market size is projected to reach USD 1.84 billion by 2027, exhibiting a CAGR of 5.4% during the forecast period. Excellent benefits of fermented dairy products on heart health will prove to be a major game-changer for this market in the coming years. Findings from a 2018 study conducted by researchers from the University of Eastern Finland revealed that men who consume large amount of fermented dairy items such as kefir and yoghurt have a significantly lower risk of developing coronary heart disease. Another study, conducted in Brazil and published in the Journal of Nutritional Biochemistry in 2019, showed that kefir-infused fermented milk improved blood pressure and prevented cardiac hypertrophy. With increasing prevalence of cardiovascular disorders, which are the number one cause of death worldwide according to the WHO, the demand for probiotics-laden ingredients such as kefir is likely to spike, as people become more aware of their potential health benefits. List of Key Companies Profiled in the Kefir Market Report: The Icelandic Milk and Skyr Corp (New York, U.S.) Maple Hill Creamery, LLC (New York, U.S.) Green Valley Creamery (California, U.S.) The Hain Celestial Group, Inc. (New York, U.S.) Nestle S.A. (Vevey, Switzerland) Emmi AG (Lucerne, Switzerland) Fresh Made Dairy (Pennsylvania, U.S.) Biotiful Dairy Limited (London, England) Danone S.A. (Paris, France) Lifeway Foods, Inc. (Illinois, U.S.) Market Opportunity Increasing Focus on Gut Health to Fight the Coronavirus to Create Opportunities The COVID-19 pandemic has renewed the debate on maintaining gut health, with several health experts emphasizing and highlighting the critical link between the immune system and the gut. For example, epidemiologists at the King’s College London established through research that gut bacteria release many important chemicals, including Vitamin A, which help regulate and strengthen the immune system. With a vaccine for the coronavirus seeming unlikely in the immediate future, bolstering the gut micro-biome, and the immune system by extension, has become crucial. This is possible, according to the researchers, by consuming healthy amounts of natural probiotics found in drinks such as kefir and fermented foods such as Korean kimchi. The current health crisis, therefore, may generate conditions favorable to the kefir market growth. However, disruptions in supply chains and downturn in economic activities will dampen the growth prospects of the market in 2020. Regional Insights High Nutritional Awareness to Power Market Growth in Europe Europe, where the market size stood at USD 654.78 million in 2019, is expected to dominate the kefir market share during the forecast period. The central growth driver for this region is the widespread awareness about the nutritional requirements to maintain gut health. Emerging trend of healthy snacking is also expected to boost the demand for fermented milk in the region. Increasing investment in research to investigate the benefits of probiotic food & drinks by companies in North America will fuel the regional market growth. In Asia Pacific, the market will be mainly driven by the growing interest of consumers in novel, flavored probiotic products, especially dairy-based kefir, which held a share of 71.91% in 2019 in the region. Competitive Landscape Companies to Align Strategies to Serve Evolving Consumer Tastes With consumer preferences and tastes undergoing continuous change, key players in this market are constantly evolving their strategies to meet the consumer demand. As a result, companies are developing and introducing novel offerings to broaden their sales horizons and build a strong brand value for their products. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/kefir-market-102463