Big data analytics are used in the supply chain by companies and enterprises to study their goods and services, improve the different supply chain processes, forecast customer behaviour, and control inventory. The process by which businesses and industries pool the data from numerous systems to study and analyse the various supply chain operations is known as supply chain analytics. LOTUS Containers is a global marketer of premium shipping container solutions that use new technology in the intermodal transportation of containers. Contact us for more information. #Definebigdataanalyticsinthesupplychain #Whatissupplychainanalytics? #Understandingconsumerpersonawithbigdataanalytics