Key Factors Influencing Customer Purchasing Behaviour Consumer purchasing behavior describes the steps consumers take before purchasing a good or service, both online and offline. Search engine research, participation in social media discussions, and a range of other activities could be part of this process. For #Enquiry: Website: https://www.phdassistance.com/blog/key-factors-influencing-customer-purchasing-behaviour/ India: +91 91769 66446 Email: [email protected]