As 2024 approaches its close, the global advertising landscape is on track for a record-setting year. According to WARC’s latest projections, global ad spending will rise by an impressive 10.5%, hitting a historic high of $1.07 trillion. This growth creates a thrilling lead-up to the festival season, a crucial period for advertisers looking to maximize reach and engagement. With just five...

Marketing is the core of all businesses and startups are no exception to this fact. Unless potential customers know about a budding startup and its offerings, they probably would be hesitant to buy them. Startup marketing is different in different industries. None are more hungry for growth than startups irrespective of the industry they are operating in. Startup challenges are numerous. They...