The latest report by IMARC Group, titled “Smart Speaker Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on smart speaker market size. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global smart speaker market size reached US$ 6.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 27.5 Billion by 2028, exhibiting a growth rate (CAGR) of 25.9% during 2023-2028.

Smart speakers are innovative voice-controlled devices that have gained popularity for their ability to enhance convenience and interactivity in our homes. These compact and often elegantly designed devices are equipped with virtual voice assistants, such as Amazon's Alexa, Google Assistant, or Apple's Siri, that respond to vocal commands. The primary function of a smart speaker is to provide voice-activated assistance. Users can request information, set alarms, control smart home devices, and even play music or audiobooks, all through natural spoken language. Smart speakers employ advanced speech recognition and natural language processing technologies to understand and execute these commands accurately. They can seamlessly connect with various smart home devices, including thermostats, lights, and locks, allowing users to control and automate their homes with voice commands. This integration enhances home automation and simplifies daily routines. 

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Market Trends:

The global market is driven by the rise of voice-activated technology and virtual assistants. These smart speakers offer convenient and hands-free control over various devices and services, including home automation, music streaming, and information retrieval, enhancing user convenience and driving adoption. Furthermore, the growing trend of smart homes and connected devices has significantly boosted the smart speaker market. These devices serve as central hubs for controlling a wide range of smart appliances and systems, making them increasingly attractive to consumers seeking to streamline and automate their homes. Additionally, the competitive pricing and accessibility of smart speakers have played a pivotal role in their market growth. Manufacturers have introduced a variety of affordable options, making smart speakers accessible to a broader consumer base.  

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

  • Alibaba Group Holding Limited
  • Altec Lansing
  • com Inc.
  • Apple Inc.
  • Baidu Inc.
  • Bose Corporation
  • Google LLC
  • Lenovo Group Limited
  • LG Electronics Inc.
  • Onkyo Corporation (VOXX International Corp.)
  • Panasonic Corporation
  • Samsung Electronics Co. Ltd.
  • Sonos Inc.
  • Sony Corporation
  • Xiaomi Inc

Smart Speaker Market Segmentation:

Our report has categorized the market based on region, component, intelligent virtual assistant, connectivity, price range, distribution channel and end user.

Breakup by Component:

  • Hardware
  • Software

Breakup by Intelligent Virtual Assistant:

  • Amazon Alexa
  • Google Assistant
  • Siri
  • Cortana
  • Others

Breakup by Connectivity:

  • Wi-Fi
  • Bluetooth

Breakup by Price Range:

  • Low-range (Less than $100)
  • Mid-range ($101 to $200)
  • Premium (Above $200)

Breakup by Distribution Channel:

  • Online
  • Offline

Breakup by End User:

  • Personal
  • Commercial

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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