IMARC Group, a leading market research company, has recently releases report titled “Indian Dairy Whitener Market Share: Industry Trends, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the Indian Dairy Whitener market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the Indian Dairy Whitener market?

The Indian Dairy Whitener Market size reached INR 54.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 101.7 Billion by 2028, exhibiting a growth rate (CAGR) of 10.7% during 2023-2028.

Dairy Whitener Market in India Definition and Application:

Dairy whiteners are widely utilized as a substitute for milk or cream, largely in tea and coffee. They are convenient to use, easily portable and have an extended shelf-life, due to which they are extensively replacing regular milk. They are also available in ready-to-consume formats with varied fat and sugar content that offers ease of handling to the users.Commonly available as whole milk powder (WMP) and skim milk powder (SMP), these whiteners enhance the overall taste by enhancing the body, flavor and mouthfeel of the beverages. Apart from this, they are increasingly utilized in the preparation of multiple foods, including soups, sauces and puddings.

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Dairy Whitener Market in India Trends and Drivers:

The market in India is majorly driven by the increasing consumption of tea and coffee across the country. Since dairy whiteners offer multiple benefits, including portability, convenience, and longer shelf-life, they are widely preferred over fresh milk. This is supported by rapid urbanization, inflating disposable income levels of the masses and the shifting dietary preferences of the masses. Moreover, numerous key players in the market are now introducing fortified product variants in the market with improved nutrition content. On account of the growing health consciousness among the masses, this is creating a positive outlook for the market. In line with this, multiple companies are also launching new flavors of dairy whiteners in the market, which is gaining widespread prominence across the country. Whiteners with chocolate, lemon and cardamom flavors are catering to the diverse preferences of the masses, thereby acting as a major growth-inducing factor. Some of the other factors contributing to the market growth include the easy product availability through online and offline organized retail channels, the rising preference for consuming instant beverages and significant growth in thehospitality and food and beverages sectors. 

Indian Dairy Whitener Market Segmentation:

The report has segmented on the basis of major states:

  • Maharashtra
  • Uttar Pradesh
  • Andhra Pradesh
  • Tamil Nadu
  • Gujarat
  • Rajasthan
  • Karnataka
  • Madhya Pradesh
  • West Bengal
  • Bihar
  • Delhi
  • Kerala
  • Punjab
  • Orissa
  • Haryana

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