IMARC Group, a leading market research company, has recently releases report titled “India Incense Sticks (Agarbatti & Dhoop) Market Report by Product Type (Agarbatti, Dhoop), Demographics (Urban, Rural), Distribution Channel (Retail Stores, Departmental Stores, Specialized Stores, Online Stores, and Others), and Region 2024-2032.” The study provides a detailed analysis of the industry, including the India incense sticks (agarbatti & dhoop) market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the India incense sticks (agarbatti & dhoop) market?

The India incense sticks (agarbatti & dhoop) market is expected to exhibit a CAGR of 8.17% during 2024-2032.

What are incense sticks (agarbatti & dhoop)?

Incense sticks (agarbatti and dhoop) are biotic materials that release aromatic smoke when burned. They are manufactured from bamboo sticks, charcoal dust, sawdust paste, fragrant oils, water, and adhesives. They are also composed of extracts of the Commiphorawightii tree, along with herbs, ghee, and essential oils. Incense sticks are burned as a common part of various customs and rituals that purify the bad air, fill the surroundings with positive energy, and eliminate negative energy from the atmosphere. The fragrance of incense sticks offers calming effects and is also used as an insect repellent. As a result, these sticks are increasingly used across temples, churches, mosques, and monasteries.

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What are the growth prospects and trends in the India incense sticks (agarbatti & dhoop) industry?

The market is primarily driven by the growing use of incense-based products in various religious activities. Incense sticks are widely used for spiritual purposes, aesthetics, meditation, yoga, and healing. Additionally, the increasing number of temples across India is significantly influencing the demand for incense sticks. Manufacturers are also introducing new fragrances like lemongrass, cinnamon, strawberry, coffee chocolate, green tea, and jasmine. They are also developing low-cost and low-smoke product variants, which are gaining popularity among the population.

Moreover, the unique fragrances and superior quality offered by incense stick makers are helping the industry carve a niche for itself globally, leading to increased export activities from India. Other factors driving the market further include the growth of tourism, rising disposable incomes, low labor costs, and easy availability of raw materials.

What is included in market segmentation?

The report has segmented the market into the following categories:

Product Type Insights:

  • Agarbatti 
  • Dhoop

Demographics Insights:

  • Urban
  • Rural

Distribution Channel Insights:

  • Retail Stores
  • Departmental Stores
  • Specialized Stores
  • Online Stores
  • Others

Regional Insights:

  • North India
  • South India
  • East India
  • West India

What is included in market segmentation?

The report has segmented the market into the following categories:

  • V. Aswathiah & Bros,
  • Hari Darshan Sevashram Private Limited,
  • Hem Corporation Private Limited,
  • ITC Limited,
  • Moksh Agarbattis Company,
  • Mysore Deep Perfumery House (MDPH),
  • Ranga Rao & Sons Private Limited,
  • Patanjali Ayurved Limited,
  • Shree Kalpana Perfumery Works Private Limited

Note: If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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