Market Research Future (MRFR) affirms that the proximity marketing market 2020 can be worth approximately USD 74.6 Billion by the year 2030. MRFR also expects the market growth rate to be 21.30% between 2020 and 2030

With the rising ubiquity of mobile devices across the world and the increasing dependency on them for accessing digital content, the proximity marketing market can gain considerable impetus in the very near future. Proximity Marketing Market extensive use of cellular technology to connect with mobile-device users that are in the proximity to the business. These offer marketers’ massive amounts of data and are quite simple to set-up, which increases their uptake in the market.

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Key Players: -

• Apple Inc. (U.S.)
• Google Inc. (U.S.)
• Microsoft Corporation (U.S.)
• Qualcomm Inc. (U.S.)
• Zebra Technologies Corporation (U.S)
• Bluvision Inc. (U.S.)
• Estimote Inc. (U.S.)
• inMarket Media LLC (Italy)
• Proxama PLC (U.K.)
• ROXIMITY (U.S.).

Marketers mostly capitalize on Wi-Fi and Bluetooth technology to send various marketing messages to those who are close by and are interested in making a purchase. These strategies are generally adopted by services like maintenance, application support, consulting, integration, and deployment. Such strategies can be leveraged by organizations in a variety of sectors including media and entertainment, healthcare, retail and e-commerce, transportation, and logistics, to list a few.

The intensifying competition between vendors in different industries combined with the increasing focus on business intelligence (BI) induces major growth of the proximity marketing industry. The increasing availability of analytical and spatial data tools also favors the market. The market also benefits from the rising sales of smartphones and the fast-track advancements and innovations in proximity technologies. The rising penetration of the GPS Geofencing market, owing to the technology’s ability to help users send push notifications to customers that are close to their stores can also result in strong market growth in the ensuing period.

The COVID-19 pandemic disruption is estimated to transform the Proximity Marketing Market in the years to come drastically, and its after-effects will be persistently seen in the years ahead. The MRFR report on the Proximity Marketing Market meticulously tracks the COVID-19 pandemic effect for the years ahead. Moreover, the precise analysis of drivers and restraints in a post-COVID-19 market offers a coherent understanding of future growth cues.

Segment Overview

The Proximity Marketing industry market has been comprehensively contemplated, with the essential fragments featured in the report incorporate part, innovation, and application. 

Based on Component 

The Proximity Marketing Market component parts are segmented into different parts like incorporate equipment, administration, and programming. 

Based on type

Based on type, this market is segmented into Near Field Communication (NFC), GPS Geofencing, BLE Beacon, Wi-Fi, and others. The BLE guides-based nearness showcasing can enlist significant development in the impending time frame considering their rising use in multi-channel advertising and item circulation inside the retail business. 

Based on Application

Based on Application Market is segmented into different parts like BFSI, medical care, accommodation, retail, internet business, transportation and coordination’s, media, and amusement, infrastructural, among others.

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 Regional Outlook:

The regional study of the proximity marketing market covers Asia Pacific (APAC), Europe, North America, and the Rest of the World (Row).

North America has taken the lead in the global market, thanks to the presence of many proximity marketing vendors and the high penetration of smartphones. The increasing use of mobile web, mobile internet, and the emergence of high-speed networks like 4G also boosts the regional market growth. The extensive deployment of cutting-edge technologies in the advertisement and retail sectors also induced industry expansion in the region.

APAC is the fastest progressing market for proximity marketing, on account of the growing investments by emerging countries in the technology. The rising use of smartphones as well as mobile internet also drives the deployment of proximity marketing among firms to reach a higher number of customers. Surge in technological development within location-based services, increasing use of beacons, and the surging requirement for better customer services also add to the market strength.

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