Before the internet, media creation was limited to professionals. Newspapers, radio, television, and niche sports magazines like Sports Illustrated possessed a virtual stranglehold over the dissemination of sports news and information.

The first user created sports media occurred with the advent of Sports Talk radio. An extension of talk radio, which has phi phillies existed since the 1940s, sports talk radio took off in the early 1980s. Today, over 30 major sports talk radio stations exist throughout the country. Sports talk radio provided fans a soapbox to voice their complaints, thoughts, and analysis of sports. However, instead of ranting only to their friends and family, sports talk radio gave fans the ability to transmit their ideas to a potentially large audience.

Wanting a voice, sports fans used technology to disseminate their ideas over the internet. The first of these technologies was sports messageboard communities. While sports messageboards have never reached mainstream popularity, they have a solid presence on the net. A quick search for "baseball messageboards" in Google will return over 8.5 million hits.

Internet messageboards also represented the first Petri dish for user-created media. This sentiment is best exemplified by a scandal that occurred at the beginning of the 2000 season. Bobby Valentine, then the New York Mets manager, gave a lecture at the Wharton School of Business -- an "off-the-record" talk. But "off-the-record" is only a term relevant to journalists. While the ''Daily Pennsylvanian'' (Penn's school newspaper), gave a perfunctory mention to the speech, one student-attendee went much further. Brad Rosenberg, using the username brad34, logged onto a Mets message board and claimed that Bobby V blasted some players and management. The mainstream media ran with it; then-general manager Steve Phillips hopped on a plane to Pittsburgh to pow-wow with Valentine; and minor scandal was in the works.