For many small businesses, getting on top of Google’s search engine rankings is critical in ensuring their customers’ visibility. Google ads have evolved drastically over the past few years.

Without researching keywords, people play ads on Google to make more money. Search advertisement is the most significant expense for most digital marketers. Yet many are uncertain they are spending efficiently.

Google ads marketing can be very effective; however, if it gets wrong, you waste hundreds or thousands of your money.

Systematic Way To Run Ads For Business

• When users search relevant keywords, Google ads allow you to advertise and promote your products and services. When done right, it has the potential to turbo-charge leads and sales.

Research

Know Your Ideal Customer

• The more you know about your ideal customers, the more you can define their pain points. If you know who you intend to reach, you will know where to find them.

• Competition and industry analysis are different approaches to gaining knowledge about your target customers.

• What social media campaign strategies are they using, and what response and feedback are they getting from the customers?

What Age Group, Your Customers Belong

• Identifying your customer’s age group helps you form categories and segregate customers, which becomes easier to frame precise marketing and cross-selling campaigns with targeted messaging.

• It’s essential to understand the different parameters on which you can segregate your customers. These campaigns drive more traffic, sales, and value to your business and customers.

Locality/Demography

• Google Ads location targeting allows your ads to appear in the geographic locations you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.

• Location targeting helps you focus your advertising to help find the right customers for your business. This specific type of targeting could help increase your return on investment (ROI).

• Where is your customer located geographically? Where does your customer live or work? Where is your customer When they buy your products and services?

Choosing the Perfect Platform/Ads

Youtube Ad

• Advertising on youtube is different from running ads on PPC or paid social media campaigns. There are tons of options on this platform. Marketers can now target ads at people who recently searched for a particular product or service.

• If the content of a video ad is closely related to a search, the viewer has been searching. They are more likely to watch the entire ad or click through the ad on the website.

Google Search Ad

• Google ads are paid advertising platform that falls under a marketing channel known as PPC. Google is an effective way to drive more traffic and good-fit customers to your website searching for your products and services.

• You can boost your website traffic, receive more phone calls, and increase in-store visits with google ads.

Play Store Ads

With search ads on google play, you have an even more significant opportunity to connect with people when they are looking for a new app to download.

To develop an effective marketing campaign, find your niche, conduct keyword research, and find your target audience.

Creating Campaign

After you have done all the research, now is the time to start making an ad campaign. Set your goals if this is a campaign to reach new customers, and increase sales.

For example, if you are making video ads for youtube –

YouTube advertising can build brand awareness, influence buying decisions, grow sales, or increase brand loyalty. Here are the steps for making Video advertisements on YouTube –

Step 1: Upload Your Video Advertisement

• Before you start configuring your ad campaign, it’s best to upload your marketing video to your YouTube account. You can do this by logging into your YouTube account and clicking the small camcorder icon on the top-right of YouTube. Then, click ‘Upload Video.’

Step 2: Create or select a New Campaign in Google Ads

• Once you’ve uploaded your video, you’re ready to set up your YouTube ad campaign. First, go to your Google Ads account. (If you haven’t already got a Google Ads account, check out this guide on how to sign up for an account.) Once you’re logged into your account, click “All campaigns” in the left-hand sidebar. Then click the large blue “+” icon to create a new campaign. You can add or remove a goal at any time. And if you’d prefer, you can create your campaign without seeing a goal’s recommendations.

Step 3: Configure Your Campaign

Now, let’s configure your campaign.

Choose a Name

This is only for your internal use, so choose a name that clearly describes your campaign.

This will help you quickly identify the campaign when running multiple campaigns in Google Ads. You can also choose the standard or accelerated delivery method.

Standard will spread your budget throughout the day, whereas accelerated will show your ads at every opportunity, and your budget will run out faster.

Now complete all the required details for youtube ads.

Note – Before making any ads on Google ads, first create the conversion under the measurement section to get the proper matrix of the ad.

After making google ads, there are 5-7 days of the experiment. You can see which ad is performing well and which ad is not performing well. What are the best keywords and strategies from the ad optimization point of view?

In this way, you will get your perfect ad which will make your ads campaigns successful.

Conclusion

To run successful Google ads campaigns, you need approx five years of experience. Even for a seasoned PPC pro, it’s easy to forget a checkmark on or off a setting that can drastically impact your performance. It’s even worse for PPC managers who lack experience and don’t know the critical optimizations to get results.

When we take over existing PPC accounts, we almost always see optimization mistakes that lead to wasted ad spending.