Wet Tissue and Wipes Market overview

It is expected that the Wet Tissue and Wipes Market will register USD 23,058.6 with a CAGR of 5.3%.

Wet tissues and wipes are also known as wet towels or moist towelettes. The wipes are made with non-woven materials or even plastic specifically used to clean a particular area. The demand in the market is increasing due to the growing cleaning need of the people. These are specially made for cleaning. Most people use it to maintain personal hygiene, beauty appliances, babies, kitchen, toilet seats, and other equipment used in different industries. The growing concern regarding the cleaning for the population contributes to the wet tissue and wipes market growth. The usage of chemical-free products is one of the driving factors.

Additionally, the demand for using organic products is increasing, creating several growth opportunities for the market. The majority of the manufacturers and suppliers could not provide retail due to transportation restrictions. However, the demand for the wet wipes market is high for hygiene purposes, but the market faces many issues as people stay home due to distance rules. People's concern for personal hygiene and health consciousness will propel the market in the forecast period. The manufacturers' making of eco-friendly approaches for environmental and health concerns of the Wet Tissue and Wipes Market will gain popularity at the global level. The use of this in emerging countries will create several opportunities. The availability of counterfeit products acts as a major restrain for the market.

Market segmentation

The Wet Tissue and Wipes Market are segmented into technology type and the end-user of the market. The market is divided into spun lace, airlaid, wetland, and others based on the technology. According to the research, spun lace technology will hold the largest market share in the future. The segment will register a value of USD 15,212 Million. It uses depositing extruded and spun filaments to manufacture the wet tissues and wipes. Several advantages present in the segment are expected to propel the Wet Tissue and Wipes Market in the coming years. The airland segment also showcases high growth and growing intensively in the forecast period. By the end-user, the market is categorized into personal care, home care, industrial application, etc. They are used to maintain hygiene, so it is used as a treatment in various industries. It is manufactured in various types, sanitary and antiseptic uses.

Major Players

Major key wet tissue and wipes market players are:

  • Johnson & Johnson Services, Inc. (US)
  • Procter & Gamble (US)
  • Fischer Ltd. (Germany)
  • Henkel Ag & Co. KGaA (Germany)
  • Unilever (UK)
  • Kimberly Clark Corporation (US)
  • 3M (US)
  • Edgewell Personal Care (US)
  • Pigeon Corporation (Japan)
  • Essity Aktiebolag (Publ) (Sweden)
  • Nice-Pak Products, Inc. (US)
  • Vinda International Holdings Limited (China)
  • Beiersdorf AG (Germany)
  • Unicharm Corporation (Japan)
  • C. Johnson & Son, Inc. (US)
  • Diamond Wipes International Inc. (US)

Regional analysis

The market is analyzed in Europe and North America. Asia Pacific, South America, the middle east and Africa, and other parts of the world. North America will register a high market share in the forecast period. The region has accounted for 31.3% in the past, and in the forecast period, it is expected that the region will at least have a 5.0% CAGR. The recent innovation in manufacturing experienced rapid growth in the region. Europe is in second position based on the Wet Tissue and Wipes Market value due to the high adaptation of wet tissues and wipes for their multiple application.

Industry news

Pharmacy chain Boots has vowed to stop selling all wet wipes that contain plastic fibers by the end of the year. LAST YEAR, the UK retailer sold more than 800 million wet wipes and said it would replace plastic-based wipes with plant-based biodegradable alternatives.

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