White hat SEO is the practice of optimizing a website for search engines in a way that follows the guidelines set forth by the search engines themselves. This means using techniques that are ethical and sustainable, and that will not get your website penalized by search engines.

Some of the key principles of white hat SEO include:

Creating high-quality content: The most important factor in white hat SEO is creating high-quality content that is relevant to your target audience. This content should be well-written, informative, and engaging.
Using relevant keywords: When you create content, you should use relevant keywords throughout your text. This will help search engines understand what your content is about and rank it for those keywords.

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Building backlinks: Backlinks are linked from other websites to your website. They are a signal to search engines that your website is authoritative and relevant. You can build backlinks by guest blogging, participating in online forums, and submitting your website to directories.
Optimizing your website for speed and mobile: Search engines now take into account the speed and mobile-friendliness of your website when ranking it. Make sure your website loads quickly and is optimized for mobile devices.