How to Plan Your Quora Marketing Strategy

When it comes to Social media marketing, brands have many objectives, and there are numerous ways to achieve each of them. However, if you want to establish your brand as an authority on a specific topic, the best way to do so is to simply answer people's questions. This will help you raise the awareness of the brand, helps to make new connections, and also generate leads for the business.

With the help of the top 10 digital marketing courses in Bangalore, this has become much easier for brands in recent years, with many websites dedicated to assisting people in getting their questions answered. Quora is the best and most popular of these websites.

What Exactly is Quora?

Quora is a refined, mature, and authoritative version of Yahoo Answers. On this platform, anyone can ask and answer questions. The questions can also be tagged with topics so that they are properly classified.

How can Quora be used for Marketing?

  1. Create an Excellent Profile.

When marketing on Quora, it is a must thing that you need a great profile for success. However, you won't be able to create a profile for your brand, so you'll need to decide who will answer questions on your brand's behalf.

Every time this person answers a question, a portion of their bio will be visible just above the answer. Quora uses the first 50 characters of your profile—your name and credentials—as a tagline above each answer.

  1. Keep up with Relevant Topics and Users.

After optimizing the Quora profile, you have to follow the topics which are related to the respected industry. Your Quora feed will include questions from these topics, as well as suggested topics based on previous ones you've chosen.

  1. Determine the Appropriate Questions to Answer

Answering questions is the most important aspect of using Quora. But you need to know, which one to answer. On the platform, there are thousands of questions, with new ones being asked every second—and not all of them will benefit your brand.

So, this is one of the tips of Quora that you must know which questions to answer and which ones to ignore. For more tips, check out the best Digital Marketing Courses in Bangalore nearby.

  1. Create Excellent Responses

When you are writing good answers on Quora, you need to keep a few things in your mind. Remember that you're here to provide value to your audience, so write detailed, useful responses with references whenever possible. A couple of lines of a vague overview will not impress—or help—anyone.


Quora can be an important part of any company's marketing strategy. And, while there are numerous tips and tricks you can use to improve your results, the key to success is to remain focused on the platform's primary goal of serving as a useful resource.

If you simply go around spamming Quora, you risk being permanently banned. When contributing content on third-party platforms versus your website, it's critical to strike a good balance. Remember that once you post content to Quora, you no longer own it.

As with many marketing strategies from Digital Marketing Courses in Bangalore today, you should approach Quora with the intention of providing genuine value to your target audience.

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