Internal linking for SEO audit is essential for e-learning websites as it can help your website grow significantly. All you have to do is be smart about it. As you add content to your website or blog, it becomes increasingly difficult to remember the topics you've posted. So you need to track your published content and create links in a context that will help improve your site navigation and top digital marketing agencies in Canada results.

Why are links important to Google?

Simply put, internal links are essential to Google because they can help the search engine understand and rank your website better.

This is why internal linking is one of my favourite SEO audit best practices. You see, building internal links to the pages that are most important to your site is essential if you want to establish a site architecture. That way, you'll also be able to spread the link value (URLs are just as important when creating your content). For this reason, SEO-optimized website architecture is a go-to strategy when it comes to internal linking.

Benefits of Internal Linking and SEO for Your eLearning Site

For me, internal linking brings many SEO audit benefits to the user experience. And that's the best of all. By implementing smart topology, your website visitors will never get lost browsing long articles and will have the opportunity to view more pages of your site. The right internal links will get users where they need to go. Therefore, it is essential to select relevant pages so that they continue to navigate to other parts of your site. Here are some of the key benefits of having internal linking.

1. Internal linking makes crawling and indexing easier

It's about getting Googlebots to replicate the visitor's thought process. So creating an effective internal architecture will help Google bots understand which pages are most important. As a result, they enhance your valuable search engine optimization agency toronto pages and help you rank higher. Essentially, internal linking for SEO audit improves navigation for search engines and users. Using internal linking makes it easy for users and bots to navigate your site. This is how search engines find your content.

2. Direct users to relevant information and drive traffic to your pages

Having internal links makes it easy for visitors to your eLearning site to find content related to what they are looking for. Moreover, it is beneficial for users who are looking for viable products or services. Your content and landing pages help them find solutions and answers based on their search query. This is great, especially before a buyer makes a purchase decision. For example, let's say a visitor is looking for the best-blended learning LMS. If your LMS is suitable for blended learning, they can purchase your LMS from your website.

3. Reduce bounce rate and improve user experience

Internal link placement can also improve UX for visitors. Using the right links helps them get the information they need faster. In addition to helping website visitors find information, internal linking has the potential to reduce your bounce rate because users are interested in other internal links you've embedded in your content. As a result, your overall bounce rate decreases. At the same time, improving UX improves PageRank. Ultimately, improving user experience and time on site can help you optimize conversion rates. 

Setting Up An Internal Linking Strategy

Unfortunately, internal linking is one of the most overlooked link-building tactics in SEO marketing. I've seen the results with my own eyes, so take my word for it:

Don't underestimate the impact of developing an optimized intranet strategy. Internal links transfer authority between pages on your site, which will ultimately improve rankings. So, first of all, you need to identify your most important pages.

Please perform an Internal Link Check to find the existing internal links to your eLearning site. New sites will also have some degree of internal linking available, even if they lack strategic thinking. So, before making important decisions about your new internal linking strategy, you need to know where you stand. By checking the status of your internal links, you'll have plenty of information to start planning a complete strategy from scratch.

Issues you may encounter after performing a technical SEO audit:

• Broken internal links
• Unable to crawl the link
• Too many internal links on the page
• Nofollow attribute in outgoing internal links
• Orphaned sitemap pages
• The depth of the discovery page requires multiple clicks
• Pages with an internal link
• Permanent redirects
• HTTPS page leads to HTTP page

Conclusion

Internal linking is an essential component of any solid SEO audit strategy. When done right, adding internal links can help you rank higher in the SERPs. At the same time, it also improves the user experience on your website. Any solid website design has a well-thought-out structure. And that's how internal links are used to transfer authority from one site to another.

The ultimate goal of including internal links in your content is to ensure that you get the most out of it. Remember to optimize anchor tags, but never overdo it. An SEO audit can certainly help you identify problems and improve your strategy.