Imagine if I told you that most of the so-called natural skincare products on the market today are anything but? Would you be surprised?

Just like the organic health food industry, natural skincare is definitely an emerging market that has not gone unnoticed by the large cosmetic companies beauty. This will be the best thing as this would bring better, safer products to the market.

But as you could have already noticed with foods, "organic" and "natural" are often anything but. For example, seafood may be labeled "Organic" though it contains mercury and other dangerous chemicals. As another example, meat may be labeled "Natural" whatever the pet is fed or how they are raised, effectively making the definition of meaningless.

I really could continue about the natural food industry, but let's give attention to similar deceptions utilized in the natural skincare industry.

Several large international corporations are now actually carrying lines of natural skincare products. Just how can we realize if these are really best for us or if they are just another try to pass an inferior and potentially harmful product to unsuspecting people hooked by the "natural" tag?

Continue reading and I will give you some key things to consider when trying to find natural skincare products to help you make just such a determination.

It should be clear what other larger company (if any) controls the business whose products you are considering. The big players can spend more on an item name than we will on a four year college education. Needless to say it'll sound trustworthy. If in the fine print somewhere it says something like "Division of Humongous Global Conglomerate Corp", you think they really grow their particular aloe and hand pick it for quality?

Now, I'm not saying don't consider large companies here. I'm just saying be fully aware who you are buying from so you possibly can make the best choice.

Ingredients should be readily available. You can't evaluate the ingredients if you can't find them, and many companies make it difficult to get an actual ingredients listing until you have the merchandise in your hand.

If shopping online, be immediately wary of any organization that sounds good, looks good, but does not list the specific ingredients anywhere on their site. I will explain more about some less than honest practices companies use later.

Ingredients should NOT include parabens, fragrance, or petroleum based alcohol. These ingredients are negative for the skin but are popular since they're cheap and help preserve the merchandise or, in case of fragrance, entice you to help keep buying it since it smells nice. A few of these are not only harmful, but are suspected carcinogens. And to think these are being absorbed through our skin!

Ingredients should be mostly plant based. One of these of an innovative ingredient utilized in the best natural skincare products is Phytessence Wakame, an exotic kelp native to the Japanese Sea which helps keep skin youthful looking. Another is CoQ10, a vitamin like substance that's within our body's cells and is vital for healthy skin.

Something you need to understand when reading ingredients listings is that even plant derivatives sometimes have to be processed slightly to ensure that it to be usable by our bodies. Now they are often given un-friendly, chemical sounding names. That is required by law and is referred to as the INCI (International Nomenclature of Cosmetic Ingredients) code.

Educating yourself is the sole sure method to evaluate what's natural and what's not. As an over-all rule, if two products have ingredients with the same name, but one hails from plants and one hails from petroleum, always discard the merchandise with the petroleum derived ingredient.

The most effective natural skincare products will contain at the very least 50% active ingredients. As I alluded earlier, some companies take part in only a little trickery here. They'll include an impressive variety of 100 % natural ingredients which in fact only make-up a little fraction of the whole, making them ineffective and a waste of your money.

Make no mistake about it, natural skincare items are here to stay and are aggressively competing for the dollars. The data in this guide begins you off on the right foot in your search for honest, effective, safe natural skincare.