Top Strategies for Using Images to Boost SEO

Image optimization for SEO is a skill that you should learn. Because images take up a lot of space on your website, it's natural to look for ways to optimize them not only for a better user experience and functionality but also for higher rankings and traffic. The big problem is balancing a well-optimized image while retaining its visual quality and a fast, high-performance website.

As a result, the key question is: Can optimised images help your SEO efforts? What do you think?

For a better understanding, enrol in any of the Top Digital Marketing Courses in Bangalore and also, go over the tips that will help you not only optimise your images for SEO but also speed up your website and assist you in your SEO endeavour.

  1. Use Images that are Relevant and of High Quality.

This is vital for SEO's user experience. An image that is unrelated to the page's content will be confusing for the user, and one that is blurry or poorly cropped will make your page look bad and unprofessional. Make certain that each image you use has a clear relationship to what is on the page and looks good.

You must be careful not to use any images that you do not own the rights to, but there are many online resources that provide free images that businesses can use.

  1. Make Use of Alt Text.

This is yet another section of the website that most visitors will not see, but search engine crawlers will. You can provide alt text for each image you upload to your website, which will appear in place of the image if a browser cannot load it or if a visitor uses a screen reader.

  1. Image File Size Should be Reduced.

Frequently, an image's file size is much larger than it needs to be for the size it will appear on your website. Taking a few seconds before loading it to reduce file size can ensure that it does not slow down your website. Because site speed is an SEO ranking factor, if your visitors have to wait for a page on your site to load, it is bad for both the user experience and your SEO.

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  1. Choose the Appropriate File Type.

You've probably noticed that there are three main types of image files, but you may not fully understand the distinctions between them. Understanding the various file types can help you choose the best one for your needs:

  • JPG is a popular file format due to its small file size and widespread support. The image quality, however, is not always as good as it is with PNG files.
  • PNG is an image file format with a high resolution and the ability to support a text description of the image, which is useful for SEO.
  • GIF does not have the same colour range as the other two formats, but it is a good choice for simpler images. It allows for small file sizes as well as transparent backgrounds.

Conclusion- Make Time for Image SEO

When it comes to SEO, image SEO is relatively simple. By devoting a little extra time to finding the right images and optimising them for search every time you add a page to your website, you can give your pages an advantage in the search engines.

Visit any Top Digital Marketing Courses in Bangalore for even more on-page SEO assistance.

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