IMARC Group, a leading market research company, has recently releases report titled “Baby Powder Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global baby powder market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the baby powder market?

Report Attributes

Details

Market Size in 2022

US$ 1.25 Billion

Market Forecast in 2028

US$ 1.7 Billion

Growth rate (2023 to 2028)

CAGR of 5.30%

Base Year of the Analysis

2022

Forecast Period

2023-2028

What is baby powder?

Baby powder is a fine powder specially designed to suit and soothe baby skin. It is typically composed of talc or cornstarch and is commonly applied to the skin to absorb moisture and prevent rashes in infants caused by diapers, skin allergies, and chafing. It can also soothe irritated skin, prevent foot odor, reduce friction between body parts, and serve as a natural deodorant. It is a versatile, safe, gentle, and cost-effective skincare product that provides various benefits for babies and adults by reducing redness and itching, controlling body odor, absorbing moisture, and minimizing friction. At present, baby powder is widely available in several variants, sizes, and packaging types across the globe. 

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What are the growth prospects and trends in the baby powder?

The global baby powder market is primarily driven by the increasing sales of baby healthcare products. Moreover, the shifting parents' preferences toward ensuring the overall health and well-being of their babies are positively influencing the market growth. Additionally, the surging adoption of baby powder due to its excellent moisturization, soothing, and deodorizing properties is propelling the market growth. Furthermore, the launch of natural and organic baby powder products that are free from harmful chemicals is contributing to market growth. Other factors, including rising awareness about the importance of proper skincare for babies, easy product availability across e-commerce platforms, and the introduction of innovative packaging, are also anticipated to drive the market further. 

What is included in market segmentation?

The report has segmented the market into the following categories:

Product Insights:

  • Talc-free
  • Talc-based

Distribution Channel Insights:

  • Offline
  • Online

End User Insights:

  • Infant
  • Toddler

Breakup by Geography:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Who are the key players operating in the industry?

List of Key Companies Covered in this Market Report:

  • Artsana S.p.A.
  • Burt's Bees Inc. (The Clorox Company)
  • California Baby
  • Himalaya Wellness Company
  • Mothercare plc (Boots UK Limited)
  • Prestige Consumer Healthcare Inc.
  • PZ Cussons plc
  • The Moms Co. (Amishi Consumer Technologies Private Limited)

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