Social Media Experiment: Create an ongoing event and only promote it via Facebook/Twitter/social networks. In-person networking groups and bars are combining to develop what is affectionately called a TweetCrawl, half happy hour and half networking, where people are   onlineshopping  brought together in local restaurants across their state. Live tweet rolls are shown on large screens where compatible contacts can see who is doing what and know who to tweet back to for a business connection.

2. Along with helping to get the word out about a new product or service, bring together clients as joint marketers. Each business can publicize the new launch to its contact list in this joint social media marketing effort. This technique is helping organizations build their fan base via very targeted efforts.

3. First and foremost is getting approval from the higher echelons in n organizations to approve the use of social media sites to publicize a launch. Not everyone is a good fit in the current climate. If an organization does not have the muscle behind the curtain to sustain this type of outreach, or if they just don't "get it", then it will fail.

4. Companies are using sites such as Twitter, Friendfeed, StumbleUpon, and Travel blog Exchange -- almost exclusively to market their blogs. Most prefer this to traditional marketing because it allows the development of relationships on a number of levels. They focus on building a reputation, helping people, and answering questions and things grow organically from there.