Red velvet cakes are the most popular flavour of cake sold globally. Red velvet cakes are scarlet red coloured soft and smooth cakes that uses ingredients like eggs, cocoa powder, butter, flour, buttermilk, and cream cheese icing, depending on the recipe. The cake has a creamy sweet and chocolaty flavour with a soft and crumbly texture, obtaining its colour by using red colouring or beet juice to create the batter.

This cake is popular in different forms and over time, it has been transformed using various designs, flavours, and shapes to create variations of the original recipe.

Origins of red velvet cake

Red velvet cake was traditionally believed to first be created during 1800s in Southern part of the United States and was usually served as a luxury dish in fancy dessert parties. It is believed that WW2 caused civilians and soldiers rationed food and due to the lack of backing products, some bakers used beet juice in their cakes.

Reasons why red velvet cakes are in demand

• Red velvet cake has a bright and captivating colour that attracts people to consume the cake, increasing their engagement and excitement towards this dish. The visual impression from the cake is that of a jewel and colour of the cake generates a possessive desire amongst those that browse through catalogues, websites, or cake shops.

The visual impression also sets it apart from other cakes as red velvet cake seems more fun and interesting than other cakes.

• The ‘red velvet’ from the name attracts people as it provides the impression that it is made for royalty or nobility. People naturally like things that are unique from others as it gives them the feeling of buying a special dish amongst other sweet dishes. This allows bakers to increase red velvet cake price without decreasing its demand as people find the costs acceptable.

• Another attractive aspect of red velvet cakes is that they can be made without using eggs, and hence, you have the eggless cake This makes the dish more sought-after by vegans and vegetarians that do not consume eggs due to their beliefs and owing to allergic reactions.

• Lastly, red velvet cakes are high in demand due to their delicious combination of chocolate and cream cheese frosting, creating a different combination. The cream cheese frosting is an affordable ingredient that increases the red velvet cake prices. However, the combination of mild chocolate in dough combined with cream cheese makes it more special.