Linkedin is a popular go-to social network for B2B businesses these days, with 610 million users and still growing.  According to a study, 78% of marketers remark that it is the most effective social media for content marketing. It is no longer to “only find talents”, but it has evolved to be one of the most effective lead generation platforms.

Growing on LinkedIn asks for a strategy different from other social platforms like Facebook, or Twitter. It prefers professional and polished content working on a different set of metrics.

Businesses need to establish their authority on LinkedIn and LinkedIn analytics is the best aid to keep track of the profile. Optimize and design your strategies based on the insights provided by this tool.

What is LinkedIn Analytics?

LinkedIn Analytics implies the collection of significant metrics to understand and track the performance of your page. It brings insights into followers, shares, clicks, likes, comments, and much more. Understand how each piece of content posted on the page in form of articles, posts, ads, and page as whole works. Making sense of the data starts by comprehending the dashboard and metrics. 

Read in Detail - https://marketbeam.io/linkedin-analytics-for-b2b-business-everything-you-need-to-know/