Introduction

In this Blog, we'll discuss how to use your advertising goals to choose your bid strategy. For various campaign categories, Google Ads provides a number of bid methods. Which method is appropriate for you will depend on the networks your campaign is targeting and whether your primary goals are clicks, impressions, conversions, or views. 

Google Ads Training in Chennai will enhance your technical skills in Google Ads-PPC.

Consider your goals

Every bid method works for various campaign types and advertising objectives. You should take into account your existing campaign settings and five fundamental types of goals while bidding.

• It could be ideal for concentrating on conversions if you want visitors to your website to do a certain action and you're utilising conversion tracking. You can accomplish that with Smart Bidding.
• Putting your attention on clicks may be the best strategy for you if you want to drive traffic to your website. You should consider using cost-per-click (CPC) bidding for your campaign.
• Increasing brand recognition could be achieved by concentrating on impressions. To get your message in front of customers, employ cost-per-thousand viewable impressions (vCPM) bidding.
• Use cost-per-view (CPV) or cost-per-thousand-impressions (CPM) bidding if you run video advertising and want to boost views or interactions with your commercials.
• You can utilise cost per view if you run video advertising and want to get more people to notice your brand or product (CPV). 

To learn more about Google Ads-PPC, join the Google Ads Online Course at FITA Academy with Placement Assistance.

Focus on conversions with Smart Bidding

Consider using Smart Bidding to eliminate much of the tedious labour and guess that goes into setting bids if you want to concentrate on conversions. Known as "auction-time bidding," Smart Bidding is a collection of automated bid tactics that uses machine learning to optimise conversions or conversion value in each and every auction. To fully understand the context of each search, it also takes into account a wide range of auction-time signals, including device, location, time of day, language, and operating system.

The five Bidding strategies you can use.

• Target cost per action (CPA): If you want to increase conversions while focusing on a certain cost per action, you can utilise Target CPA to do it (CPA).
• Target return on ad spend (ROAS) might assist you to boost conversion value while aiming for a particular return on ad spend if you want to optimise for conversion value (ROAS).
• Maximise Conversions: Use Maximize Conversions if you want to optimise for clicks but don't want to focus on a certain CPA and simply want to spend your full budget.
• Maximise Conversion Value: You can utilise Maximise Input Value if you want to optimise for conversion value but don't care about a specific ROAS and just want to spend your entire budget.
• Enhanced cost per click (ECPC): You can utilise ECPC to auto modify your manual bids in an effort to increase conversions. With Manual CPC bidding, you can use this extra feature.

Conclusion

So far, we have enhanced the advertising goals to choose your bid strategy. To gain more knowledge about google ads and the bidding strategies, enrol in Google Ads Training in Chennai at FITA Academy.