Effective sign design is crucial for businesses and organizations looking to attract attention and communicate important information to their customers and clients. A well-designed sign can make a lasting impression and help to build a strong brand.

Designing a good sign can be a challenging task, but it is also an important one. A well-designed sign can attract attention, convey important information, and even help to build a brand. Here are some of the best tips for better sign design:

1. Keep it simple: A simple design is usually the most effective. Use a limited number of fonts, colors, and graphics to keep your sign clear and easy to read. On the other hand, if you go too overboard with colors and fonts, you’ll not just confuse your potential client but you’ll risk losing them too.
2. Use contrasting colors: High contrast between the text and the background can make your sign easier to read. Choose colors that are opposite on the color wheel, such as black and white or red and green. When selecting colors for your sign, it’s important to consider the background color and the color of the text. A high contrast between the two can help to make your sign more legible and easier to read from a distance.
3. Choose a readable font: Use a font that is easy to read, such as Arial, Calibri, or Helvetica. Avoid using decorative or fancy fonts that may be hard to read from a distance. There are many different fonts to choose from. and it can be overwhelming to try to decide on the best one. Generally, you should avoid decorative or fancy fonts and stick to sans-serif ones because they’re more clear to read from a distance.
4. Use appropriate sizing: Make sure the text on your sign is large enough to be easily readable from a distance. A good rule of thumb is to use a font size that is at least 1 inch tall for every 10 feet of viewing distance. Naturally, don’t make the font size too large as that would make your sign look disproportionate unless you’re going for a very specific idea with your sign design.
5. Use hierarchy: Organize the information on your sign in a logical and hierarchical way, with the most important information at the top. This can help to guide the viewer’s eye and make your sign more effective.

Why Choose Us For Your Sign Design

If you’re looking to revamp your company’s signs, Pivotal Signs & Imaging is your solution.

We have a team of professional and certified sign experts that will help you with all your sign needs and questions. We’ll make sure you’re totally satisfied at every step of the design process and that you love the end result.

Pivotal Signs’ goal is to always strive for complete customer satisfaction and we helped many of our clients get the perfect sign for their company.

Call us now to learn more about the importance of great sign design for your business.