Author promotion and book publicity campaigns work hand in hand to produce the best results. Book sales reach new heights each year, but there is unprecedented competition. As a result, it takes a significant marketing effort to break through the clutter and reach target readers with news of your book's publication. More visible authors sell more books, and personal promotion can have other benefits. Author promotion is the goal for those who pen books as publicity vehicles to market their products and services. The benefits are long-lasting and significant. 

An author's website is an opportunity to promote yourself and your book. Because you want to site to have value for future books, you need to make it about yourself with a page for each book. It's common for fiction and non-fiction readers to want to find out more about you before reading your book. The website becomes to go-to place online for your bio, picture, links to your media coverage, and ways to order your book online. The reason for launching the site initially may be your first book, but over time it becomes equally beneficial for author promotion. In today's world, having a website is required.

Today, book publicists discuss the need for a robust author platform to market books successfully. Your website is part of it, and your social media also plays a role. If you still need to establish accounts, set them up long before you release your first book. It takes time to build a following, and you want a sizeable one when it's time to promote your work. You'll likely spark interest if you have established rapport with your followers and gently mention your book as it's published. It's one of the reasons to post actively to your accounts, so followers become accustomed to looking for updates.

Becoming a blogger is a smart move for many authors and is always an excellent author promotion vehicle. Blogs allow you to engage in various issues and build a following of unlimited size. If you're wondering what's best to post, look at blogs from competing authors. You can follow them to receive updates about new posts and get a feel for their article flow. If your posts are regarded as entertaining or valuable, expect others to share them. Inquire about becoming a guest poster on other popular blogs that reach your target readers, and you'll become more visible online.