Having the right business insights for barbeque nation is a great way to grow your company. There are many things that you need to consider, such as integrating your digital ecosystem, employee satisfaction survey, and growth plan. These are all important aspects of running a successful company. In addition, there are other things you should keep in mind, such as employee support programs and company philosophy. By keeping these in mind, you will be well on your way to having the right business insights for barbeque nation.
Company philosophy
Barbeque Nation is one of the leading casual dining restaurant chains in India. With a simple vision of offering a complete dining experience at affordable prices, it has created a niche in the Indian foodservice sector.
Known for its rustic ambience and delicious food, Barbeque Nation serves a variety of cuisines. It has a presence in 77 cities across the country, as well as five outlets in UAE, Malaysia and Oman.
While the company is well-known for its dine-in business, it has also launched a new brand called 'Barbeque Nation Lite'. This will be introduced in a few cities in the next few months. In addition, the company is planning to introduce a delivery only online biryani brand in the country.
The chain has been backed by strong investors. The company has received funding from Alchemy Capital, CX Capital, and Jubilant FoodWorks, the parent company of Domino's Pizza in India.
According to the company's Q2 report, revenues grew by 28.7%, and the gross margin was 66.8%. Barbeque has also reported an EBITDA margin of 23.3%, which is higher than its peers.
The company has a robust distribution network. Over the past few years, it has expanded to more than 100 locations. And in addition to the traditional concept of dining at the restaurant, it has also launched a 'Barbeque in a Box' delivery service.
In the first quarter of the financial year, the company reported revenues of around 300 crores, up 32% from the previous quarter. The Dine-in business saw an increase of 61% Discover More. However, it has seen a 23% decline in the delivery revenue.
Growth plan
Barbeque Nation is one of the best-known casual dining restaurant chains in India. The company has a wide geographical reach with over 130 outlets in the country. It also has outlets in the Middle East, North Africa, and Sri Lanka.
In FY 2017, the brand opened 23 new outlets. The company plans to expand to about 200 stores in this financial year.
The management of the company is looking at franchising in some geographies. They have hired the services of CX Partners to help them in this regard.
Barbeque Nation has a strong digital presence. They use video marketing to attract customers. Moreover, they run campaigns and contests on social media to drive awareness about their products and services.
The company also has a dedicated customer care line. This helps them to address customer queries and issues quickly and easily. The call center executives help customers to make reservations, plan menus, and get information about discount vouchers and other services.
In addition to the call center, Barbeque Nation has an IT system that monitors the performance of the restaurants. In this way, the company can provide a better service to its guests.
The company also introduced an e-commerce platform and has invested in a digital ecosystem. Moreover, the company is planning to expand its delivery business. A good number of downloads has been made on its delivery app. By 2022, the company expects its delivery business to grow by double.
Overall, the growth of the business is largely due to the dine-in segment. Dine-in revenues have grown by 61% in the past year. Moreover, the average realization per cover has increased by 25%.
Employee support programs
Barbeque Nation is one of the largest casual dining chains in India. They have restaurants in different states of India, Malaysia, Oman, UAE, and Singapore. The menu offers a wide variety of dishes ranging from appetizers to main courses. It also has a specially curated menu for kids.
Barbeque Nation also runs an employee assistance program. This program helps the employees improve their well-being and enhance their productivity. It is funded through collective bargaining agreements between the State of New York and public employee unions.
One of the highlights of working at Barbeque Nation is the employee support programs. Employees are recognized for their contributions to the company and are encouraged to take part in personal development.
They also have a customer care helpline, which provides fast and reliable service. Customers can call to lodge complaints, get details of the menu, and gather information about discount vouchers.
In addition to this, they offer a loyalty programme for customers. Customers can earn Smiles and redeem them on their next visit to a Barbeque Nation outlet.
As a part of its marketing strategy, Barbeque Nation also uses social media to advertise their products. Their advertisements include videos, which are seen by a large number of people. These videos give a more engaging experience to viewers.
Barbeque Nation has been featured in the Great Place to Work(r) Institute's India's Best Companies to Work For program. Each year, the institute assesses workplace culture and identifies the 100 companies that are considered the "Best of the Best" in their respective industries.
As a company, they were evaluated on five dimensions of a High-Trust, High-Performance Culture. To achieve these criteria, they have developed a culture that recognizes and rewards employee contributions, provides growth opportunities, and supports families.
Integration of digital ecosystem
A digital ecosystem is a collaborative environment where all stakeholders work together to build value for customers. Unlike traditional client-customer relationships, digital ecosystems offer new ways to leverage innovation and scale operations.
While there are a variety of digital ecosystems, the most popular include those run by tech companies. The benefits of using a digital ecosystem can be immense. They can help businesses become more agile, improve performance, and cut costs.
Investing in digital marketing technologies and analytics is a great way to boost your company's success. Companies can use the data in their ecosystem to monitor consumer behavior and develop new products and services.
Building a digital ecosystem is not as difficult as you might think. It involves creating a system that connects all of your company's systems, software, and employees.
It also involves making sure your company has the right culture to support digital transformation. For example, it's important to encourage collaboration, promote teamwork, and make sure your organization can pivot quickly if changes occur in the market.
Digital ecosystems are also beneficial for small and medium-sized enterprises. By enabling business partners to collaborate and access shared resources, these companies can improve their performance and brand reach.
When building a digital ecosystem, the first step is identifying and analyzing existing digital channels. Once these are in place, the next step is to create connections and collaborate with external and internal stakeholders. This can be done by using technology forums, which have conversations about software and general business topics.
The outer layer of a digital ecosystem includes social media platforms and traditional digital channels. These channels are often used by the B2C audience.
Employee satisfaction survey
Employee satisfaction surveys are a good way to learn about your workers and find out what they think of your company and its products and services. They can also reveal trends and problems in your workplace.
The first step is to come up with a survey that is appropriate for your workplace and your workers. Surveys can be conducted by mail or via e-mail. You can also do a face-to-face survey, although it will require some time and effort on your part.
Among the most interesting questions asked by employee surveys are those that measure the organizational structure, the teamwork culture, and the performance feedback from senior management. Some companies conduct annual surveys to gauge changes that are taking place and to aid productivity.
Other questions are more qualitative, such as whether employees are happy in their jobs. It's no secret that satisfied employees are more motivated to do their best, and they are less likely to leave the company.
Employee satisfaction surveys should be done at least once a year, and ideally at a quarterly or monthly interval. Ideally, they should be accompanied by an action plan. By making the data meaningful, you'll gain a better understanding of your workforce and the potential for improving your business.
It's also worth a mention that there are some things to do before, during, and after an employee satisfaction survey. First, make sure you give employees enough time to complete the survey. This will prevent you from wasting their time or the time of your colleagues, and make it easier for them to respond honestly. Second, follow up with your workers after the fact to see what they think.