IMARC Group, a leading market research company, has recently releases report titled “Indian Advertising Market Report by Segment (Television Advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, Outdoor Advertising) 2024-2032”. The study provides a detailed analysis of the industry, including the Indian advertising market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the Indian Advertising Market?

The advertising market in Indian size reached INR 827.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach INR 1,977.3 Billion by 2032, exhibiting a growth rate (CAGR) of 9.9% during 2024-2032.

Indian Advertising Market Overview:

The rising integration of digital technologies as well as the increasing utilization of the internet and mobile devices across the country are the factors responsible for the growth of the India advertising market. Additionally, the market across the country is propelling owing to the shift to online platforms, which is redirecting the budgets of advertisers towards digital platforms to capture this growing audience.

This shift is further supported by advancements in data analytics and artificial intelligence, which allow for more effective audience segmentation and ad performance measurement, maximizing return on investment. Moreover, the growth of e-commerce has also played a critical role, as businesses highly leverage digital ads to drive online sales as well as brand awareness, contributing to the expansion of the India advertising market.

Request to Get the Sample Report: https://www.imarcgroup.com/advertising-industry-india/requestsample

Indian Advertising Market Trends and Drivers:

The advertising landscape in India is being shaped by changing consumer behaviors and the increasing influence of young consumers, who demand authentic and engaging content. This has led to the surge of content marketing and influencer partnerships, where ads are integrated into content, enhancing both reach and credibility, which is acting as another growth-inducing factor.

Furthermore, the regulatory environment is tightening, with more stringent guidelines on advertising ethics and transparency to protect consumer interests. In line with this, the upcoming introduction of 5G technology is enabling more interactive and immersive advertising experiences for the population, which is expected to drive the India advertising market over the forecasted period.

Indian Advertising Market Segmentation:

Segment Insights:

• Television Advertising
• Print Advertising
  • Newspaper
  • Magazines
• Radio Advertising
• Internet/Online Advertising
• Mobile Advertising
• Outdoor Advertising
  • Bill Boards
  • Street Furniture
  • Transit Advertising
  • Other Mediums

Ask Analyst for Customization and Explore Full Report with TOC & List of Figures: https://www.imarcgroup.com/request?type=report&id=546&flag=C

Key Highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact US:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145 | United Kingdom: +44-753-713-2163