IMARC Group has published a market research report titled "Mexico Tequila Market Report by Product Type (Blanco, Joven, Mixto Gold, Reposado, Anejo, Extra Anejo), Purity (100% Tequila, 60% Tequila), Price Range (Premium Tequila, Value Tequila, Premium and Super-Premium Tequila, Ultra-Premium Tequila), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032" The Mexico tequila market size reached US$ 4.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.0 Billion by 2032, exhibiting a growth rate (CAGR) of 11% during 2024-2032.

Tequila is a distilled beverage that is originated from the blue agave plant. It is manufactured with the harvesting of mature agave plants, which are then roasted, crushed, and fermented to extract the sugars needed for fermentation, after the liquid is distilled and aged to perfection, resulting in the distinct flavors and characteristics of tequila. It contains antioxidants like flavonoids and saponins, which help combat oxidative stress and reduce the risk of chronic diseases. It is low in sugar and has a lower glycemic index (GI), making it a better choice for individuals monitoring blood sugar levels. As it can induce feelings of relaxation and temporarily alleviate stress when consumed in moderation, the demand for tequila is rising in Mexico.

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Mexico Tequila Market Trends and Drivers:

At present, the growing trend of premium and ultra-premium tequilas, driven by consumer preferences for high-quality and artisanal spirits, represents one of the key factors positively influencing the market in Mexico. Additionally, governing agencies in Mexico are actively promoting the culture and tequila significance, attracting tourists to distillery tours, tasting experiences, and cultural events in Mexico, thereby bolstering the growth of the market. In line with this, key players are introducing flavored tequilas, ready-to-drink (RTD) cocktails, and tequila-based products targeting health-conscious consumers, which is strengthening the market growth in the country. Moreover, the growing trade agreements, such as the United States-Mexico-Canada Agreement (USMCA), are facilitating access for tequila exporters in Mexico, reducing trade barriers and enabling smoother distribution channels, thereby offering a favorable market outlook. Besides this, the rising number of e-commerce and digital marketing channels that offer tequila producers new avenues to reach consumers directly and expand their online presence is supporting the growth of the market in Mexico. Furthermore, the increasing utilization of tequila to marinate meats, seafood, and vegetables, adding depth of flavor and tenderizing properties, along with the thriving food and beverage (F&B) industry, is impelling the market growth in the country.

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

  • Blanco
  • Joven
  • Mixto Gold
  • Reposado
  • Anejo
  • Extra Anejo

Breakup by Purity:

  • 100% Tequila
  • 60% Tequila

Breakup by Price Range:

  • Premium Tequila
  • Value Tequila
  • Premium and Super-Premium Tequila
  • Ultra-Premium Tequila

Breakup by Distribution Channel:

  • Off-Trade
    • Supermarkets and Hypermarkets
    • Discount Stores
    • Online Stores
    • Others
  • On-Trade
    • Restaurants and Bars
    • Liquor Stores
    • Others

Breakup by Region:

  • North
  • Center
  • West
  • East

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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