Branding is about the perception a customer has about your company or product. It's about how you are perceived and interact with customers in comparison to competitors. Marketing, advertising, and branding all work hand-in-hand together, therefore Increasing Brand Awareness and sales. It will focus on current trends in marketing through popular online platforms such as social media, podcasts, and influencer marketing. In the era of digital transformation, everything is changing including the marketing industry. Digitalization of every business process, more personalized products and services, and higher customer expectations are among the most important factors that will affect branding practices in 2022. Learn more about trends that make up the future of branding.