According to IMARC Group, the Vietnam athleisure market size is projected to exhibit a growth rate (CAGR) of 22.80% during 2024-2032.

The report has segmented the market by type (mass athleisure, premium athleisure), product (yoga apparels (tops, pants, unitards, capris, others) hoodies, shirts, leggings, shorts, and others), distribution channel (online, offline), end user (men, women, children), and region.

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Vietnam Athleisure Market Growth:

The Vietnam athleisure market is driven by the growing health and fitness consciousness among consumers and the increasing popularity of casual, comfortable, and versatile clothing. Additionally, athleisure, which blends athletic and leisure apparel, resonates with the lifestyle of the individuals across Vietnam, especially the millennial population, who seek both functionality and fashion in their attire, is fueling the market growth. Besides this, the rising urbanization levels, coupled with the inflating disposable incomes, are enabling consumers to invest more in quality and trendy clothing that suits their active lifestyles, thereby catalyzing the market growth.

Vietnam Athleisure Market Segmentation:

Breakup by Type Insights:

  • Mass Athleisure
  • Premium Athleisure

The report has provided a detailed breakup and analysis of the market based on the type. This includes mass athleisure and premium athleisure.

Breakup by Product Insights:

  • Yoga Apparels (Tops, Pants, Unitards, Capris, Others) Hoodies
  • Shirts
  • Leggings
  • Shorts
  • Others

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes yoga apparels (tops, pants, unitards, capris, others) hoodies, shirts, leggings, shorts, and others.

Breakup by Distribution Channel Insights:

  • Online
  • Offline

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline.

Breakup by End User Insights:

  • Men
  • Women
  • Children

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes men, women, and children.

Breakup by Regional Insights:

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The competitive landscape of the Europe tire market has been studied in the report with the detailed profiles of the key players operating in the market.

  • Adidas Vietnam Company Limited (Adidas AG)
  • ASICS Vietnam LLC (ASICS Corporation)
  • H & M Hennes & Mauritz AB 
  • Nike Inc.
  • Skechers Vietnam Trading Limited

Vietnam Athleisure Market Trends:

An emerging trend in the Vietnam athleisure market is the increasing demand for sustainable and eco-friendly products. In addition to this, consumers are becoming more environmentally conscious, seeking brands that align with their values and offer products made from sustainable materials, further acting as another growth-inducing factor. This shift is prompting manufacturers to innovate and use recycled fabrics and environmentally friendly production processes.

Apart from this, the market is positively influenced by the rising integration of technology in athleisure wear, such as moisture-wicking fabrics and temperature control for enhancing the appeal of these garments for both sports and everyday wear. Furthermore, the increasing focus of producers on inclusive sizing and designs that cater to a wide range of consumers is expected to escalate the Vietnam athleisure market in the coming years.

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Other Key Points Covered in the Report:

  • COVID-19 Impact
  • Porters Five Forces Analysis
  • Value Chain Analysis
  • Strategic Recommendations

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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