The latest report by IMARC Group, titled “United States Gluten-Free Oats Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,“ offers a comprehensive analysis of the industry, which comprises insights into the United States gluten-free oats market report. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The United States gluten-free oats market size reached US$ 142.8 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 479.4 Million by 2032, exhibiting a growth rate (CAGR) of 14% during 2024-2032.

United States Gluten-Free Oats Market Overview:

Gluten-free oats are a variety of oats that are processed in a manner that prevents contamination with gluten, a protein found in wheat, barley, and rye. This specialization ensures that individuals with celiac disease or gluten sensitivities can enjoy oats without adverse health effects. They come in various forms, including whole oat groats, steel-cut oats, rolled oats, and oat flour, catering to diverse culinary needs. The primary advantage of gluten-free oats lies in their nutritional value, offering a rich source of fiber, vitamins, and minerals while also being a versatile ingredient in a range of gluten-free products. Their inclusion in diets promotes digestive health, provides energy, and supports overall well-being, making gluten-free oats a preferred choice for health-conscious consumers.

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United States Gluten-Free Oats Market Trends:

The United States market is majorly propelled by increasing awareness of celiac disease and gluten intolerance among consumers. Along with this, the rising health consciousness and the growing demand for gluten-free products across the country serve as primary drivers for the market. Additionally, the expansion of the wellness and fitness industry encourages individuals to seek out nutritious and safe food options, further boosting the demand for gluten-free oats. Innovations in farming and processing techniques have also made it easier to ensure the purity and safety of gluten-free oats, thus gaining consumer trust. In addition, the market benefits from the broadening distribution channels, including online platforms, which make gluten-free oats more accessible to a wider audience. Apart from this, the incorporation of gluten-free oats into various food products, such as cereals, bars, and bakery items, by manufacturers looking to meet the dietary needs of consumers with gluten sensitivities is a trend that supports market growth. Furthermore, the ongoing development of new gluten-free oat-based products, combined with effective marketing strategies targeting health-conscious consumers, is creating a positive market outlook.

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United States Gluten-Free Oats Market Segmentation:

Breakup by Product Type:

  • Rolled Oats
  • Steel Cut Oats
  • Oat Bran
  • Oat Flour
  • Others

Breakup by Application:

  • Breakfast Cereals
  • Bakery
  • Snacks 
  • Others

Breakup by End Use:

  • HORECA
  • Retail

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others

Breakup by Region:

  • Northeast
  • Midwest
  • South
  • West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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